Conway, Arkansas

Grey Swan launches CLAAS: Customer Loyalty as a Service

Grey Swan Capital is opening CLAAS, Customer Loyalty as a Service, to merchants everywhere. It's a free loyalty program built on Steve Schroeder's 20+ years of building loyalty systems and training people to use them.

How it works

• A merchant registers one free item and decides how often a member can redeem it.
• Paid Grey Swan members show a QR code on their phone. They don't need an app or an account.
• Staff scan the code, see "Approved," and hand over the item.
• Merchants pay nothing and can cancel anytime. There's one merchant per category.

Why it matters

Half of every member subscription goes to causes, including the Conway Human Development Center (code GSC-HDC). Merchants get new, loyal customers. Members get real perks, and Founders get the most. Their communities benefit too.

"Free is the most powerful word in marketing," says Steve. "CLAAS puts it to work for local business and for good causes at the same time."

Get started

Merchants: Register your free item or request a free call. Members: join Grey Swan to unlock CLAAS perks.